Join a Global Standard of Excellence
As an Alliance Partner of Preferred Hotels & Resorts, you align your company with the world’s largest and most prestigious collection of independent luxury hotels, iconic historic landmarks, and pioneering sustainable properties. Our program connects the finest hospitality suppliers with discerning hotel decision-makers across the globe—fueling success through trusted partnerships.
With over 1,100 distinguished properties in 80 countries, and more than 50 years of industry leadership, Preferred Travel Group offers a powerful platform to showcase your products and services to the world’s most luxury independent hotel decision makers.
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Why Become an Alliance Partner?
Global Reach: Access 1,100+ luxury properties across 80 countries.
Prestigious Legacy: Partner with a group that has defined excellence in hospitality for over five decades.
Elite Network: Build relationships with owners, GMs, and decision-makers in independent luxury, historic, and eco-conscious hotels.
Marketing Power: Benefit from a full-year endorsement campaign spotlighting your brand to our global audience.
High-Impact Engagement: Attend exclusive global events and connect directly with top-tier hotel executives.
Shared Values: Collaborate with properties that prioritize sustainability, heritage, and innovation.
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How to Join the Preferred Alliance Partner Program?
We’re committed to maintaining the highest standard of excellence. To be considered, your company must meet the following:
Click Here to Begin Your Application
After you have submitted your company information, the Preferred Travel Group team will review and contact you for a follow-up call.
Upon acceptance, your brand will gain:
Let’s Elevate Hospitality—Together
If your brand represents the highest level of quality, service, and innovation, we invite you to explore what it means to be a Preferred Alliance Partner.
Join us in shaping the future of global hospitality.